Avoid writing articles that don’t have a specific purpose attached to them.
This piece states that the goal for content marketing for finance brands should be to answer questions their customers may have. In order to fine-tune their marketing techniques, the author recommends financial marketers to attach a specific purpose to their content.
As opposed to quantity, the quality of the content offered to prospective customers should be given preference. Further, financial marketers should optimise their websites for search engines by targeting the right keywords. One way of finding these keywords is by looking at frequently asked questions on Google.
The author recommends writing lengthy articles as they perform better on social media. Each article should naturally conclude with a call-to-action, such as “sign up now to join our monthly financial newsletter”.
[5 minute read]