Adopting agile principles can help marketers promote their businesses.
In order to cut through organisation silos and create compelling and consistent content, brands should employ a central marketing team. Coordinating the efforts of the marketing team with a team of content writers and sellers can help brands reach new customer segments and enhance their brand image.
This piece says that implementing agile principles can help marketers test their ideas, gather feedback and enhance their content marketing strategies. Brands can further empower their employees to “innovate” faster and scale up campaigns with agile principles.
The author contends that joining forces with the sales team allows marketers to augment sales in both B2C and B2B segments. Marketers can create personalised messages addressing the concerns of decision-makers and drive sales by partnering up with the sales team.
[8 minute read]