Over 80% of publishers post on social platforms like Facebook and Instagram

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 04, 2019, 12:56 PM UTC

Whereas 90% of large news publishers post on Google AMP.

The article cites a Digiday Research which found that sales and subscription are the biggest source of revenue for publishers at present, and a strategic focus for the future. Publishers see 50% of revenue from direct-sold ads and 36% from programmatic ads.

Digiday surveyed 136 publishers to understand their usage of digital platforms. Overall, 92% of respondents reported posting on platforms. Over 80% of publishers post on Facebook News Feed and Instagram. 90% of large publishers post to Google AMP. Instant Articles and Apple News is used by over 60% of publishers.

The article shares that publishers like Tribune Publishing and Axel Springer España have been successful in driving revenue from digital platforms. However, publishers with over $50 million report being least satisfied with most platforms.

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