Whereas 90% of large news publishers post on Google AMP.
The article cites a Digiday Research which found that sales and subscription are the biggest source of revenue for publishers at present, and a strategic focus for the future. Publishers see 50% of revenue from direct-sold ads and 36% from programmatic ads.
Digiday surveyed 136 publishers to understand their usage of digital platforms. Overall, 92% of respondents reported posting on platforms. Over 80% of publishers post on Facebook News Feed and Instagram. 90% of large publishers post to Google AMP. Instant Articles and Apple News is used by over 60% of publishers.
The article shares that publishers like Tribune Publishing and Axel Springer España have been successful in driving revenue from digital platforms. However, publishers with over $50 million report being least satisfied with most platforms.
[8 minute read]