New Ideas in Marketing
Essential news for marketers, summarised by YouGov

The company must take a stand on important issues.

Giving a brand a personality makes it easier for people to relate to it. They then are more likely to trust a brand with a personality. So, companies must humanise their Instagram business accounts.  Part of the brand copy on Instagram is used in the comments section.

To avoid posting messages that seem automated or robotic, businesses must put together a FAQ sheet, so the comment moderators know how to respond. They must personalise their messaging depending on what the consumer is really asking.

They must communicate from a “first-person perspective” using a relatable voice. Another way of humanising a brand is if the company stays connected with what’s happening in the world and takes a stand on important issues.

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[6 minute read]

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