Brands can drive in-store sales by optimising customers’ online experiences

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 06, 2019, 5:06 PM UTC

61% of consumers favour eCommerce stores which also have a physical presence.

This piece says that easy access to smartphones and the internet has allowed consumers to be connected even while shopping in retail stores. This has led to brick and mortar stores using eCommerce and digital retail marketing to reach out to new markets and improve their bottom line.

With 52% of shoppers visiting retail store websites, marketers need to ensure that their sites are not just fast but also updated with the latest inventory and offers. A weak or non-existent website can negatively impact the brand’s sale numbers.

Retail stores that sell both offline and online should ensure that the products and discounts listed online are also available in the store. This can be achieved through streamlining internal communications and making sure all sales teams are on the same page.   

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