Google Discover feature can help publishers enhance their website traffic

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 07, 2019, 12:19 PM UTC

This feature has the ability to build familiarity and habit among readers.

Numerous publishers said that Google Discover, a feed of recommended content appearing on all of Google’s mobile homepages, has increased their website traffic. Publishers also said that they saw a prospect for long-term stability in Discover due to its ability to deliver loyal audiences and monetisation opportunities through AMP (Accelerated Mobile Pages).

Though Google’s Discover seems to be successful internationally, publishers consider it unpredictable as they are unable to detect different behaviour among visitors. Despite its unpredictable nature, publishers expressed their excitement about the feature due to its ability to build consumer habit and brand loyalty.

It can be difficult for publishers to distinguish between the traffic coming from Discover and Google’s other sources. However, publishers with large Discover audiences can use Google’s Search Console to get certain insights about their Discover traffic.

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