New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Marketers should optimise their product pictures for Google Images to enhance website traffic.

This piece suggests that ecommerce brands can showcase products on Instagram to attract potential consumers’ attention and generate leads. Further, businesses can incorporate Instagram gallery into the ecommerce store and allow consumers to add items directly to their cart.

Marketers can optimise images by using relevant keywords and reducing the image size to improve search rankings and increase traffic. This article says that collaborating with influencers can further allow brands to capitalise on their reach and social proof, thereby enhancing sales.

The author suggests that marketers can ask for reviews from loyal consumers to positively influence consumers’ purchasing decisions. Brands can also offer free giveaways to increase their ecommerce traffic and build deeper relationships with them.

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[10 minute read] 

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