Google launches Ads Editor Version 1.2 to help brands enhance conversion values for search campaigns

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 08, 2019, 3:39 PM UTC

Ads Editor 1.2 automatically hides unnecessary or repeated fields in the editing pane.

Google’s new Ads Editor Version 1.2 has new features including support for new campaign types and multi-account management. It will enable brands to enhance conversion values for search campaigns with the “Maximise conversion value” bidding strategy. It also provides full support for Discover campaigns.

The new version further allows brands to automatically hide empty or repeated fields whenever the selection is changed in the editing pane. This article says that brands can now easily search for any specific errors by selecting “Violation” in the filter bar.

This update also enables marketers to apply their existing negative keywords list in the Shared Library within the Editor. It will make it easier for teams to access those keywords from multiple accounts.

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