The move is suggested to be part of a “big focus” of the business.
This article states that Heineken will be replacing plastic from multipacks across its brands with “100% recyclable cardboard topper.” Towards this, the company plans to invest £22 million. It will introduce plastic-free toppers to replace plastic rings and shrink wrap from multipacks by 2021.
By April 2020, Foster’s, Kronenbourg 1664 and Heineken would’ve made the switch, with the rest to follow by the end of 2021. Cindy Tervoort, MD at Heineken UK states that creating eco-friendly solutions that also meet the demands of their beer and cider patrons has been a “big focus” for the company.
This makes Heineken the latest among big brewers to move away from plastic in beer packaging. Trevoort observes that the impact of single-use plastics on the environment “can’t be ignored.”
[3 minute read]