New Ideas in Marketing
Essential news for marketers, summarised by YouGov

For 17% of respondents, “surprise fees” at checkout are an issue.

This article cites a research by AB Tasty which revealed that being unable to touch and examine a product is frustrating for 31% of online shoppers. AB Tasty surveyed 2,000 consumers across the globe. 

The research found that 17% of respondents report “surprise fees” during checkout as their biggest pain point. Whereas for 10% of those surveyed, “shipping times” are a frustration while online shopping.

On transparency and data security while shopping online, 61% of US consumers and 60% of UK consumers are uncomfortable with sharing their data but they do understand it to be a part of online shopping. 24% of respondents in the US and 30% of those in the UK wouldn’t mind sharing data in exchange for personalisation.

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[8 minute read]

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