Analysing deep-data can help marketers identify why people make certain purchase decisions.
This article says that data-driven insights allow brands to use their creatives to build effective marketing campaigns. Marketers can further use deep data to understand and identify their audiences’ behaviour, and create ad campaigns that resonates with them.
Marketers should carefully analyse and select data that is relevant to their campaign to create engaging advertisements to drive profit. Tracking valuable and actionable data sources can also allow brands to produce innovative ad campaigns.
The author suggests that businesses should eradicate organisational silos and merge data along with creatives to create meaningful brand messages. Marketers can further optimise their advertising campaigns by implementing new communication channels and technologies like augmented reality.
[4 minute read]