Brands should get well acquainted with the PR agency’s team for effective communication.
This piece recommends that brands should carefully select an agency which shares similar goals with the company and clearly defines their KPIs upfront. Companies should also set clear benchmarks including timelines and deliverables with their PR agency to avoid any potential future conflict.
Businesses should work closely with the PR team to get insights into their work and encourage transparency. It would also enable them to effectively communicate with the agency members for their day-to-day tasks. However, marketers should be attentive while onboarding an agency to ensure they aren’t buying any unnecessary services.
The author contends that administering the agency’s work can help brands effectively meet their campaign goals. But the marketers should also listen to the advice given by agencies for their expertise on brand communication.
[4 minute read]