New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Delete old and irrelevant content to avoid harming a page’s ranking.

This piece lists some ways that can let a brand boost their SEO results. Location-based SEO is an efficient way to spot clients that are in the market looking for something a brand can provide. Setting up a Google My Business account can let brands connect with customers across Google Search and Maps.

Companies must identify content that has no visitors or links to older pages and delete them. By removing old, irrelevant or unnecessary content, marketers can avoid harming a page’s rank as such pages reduce processing time and consume more resources.

Brands’ mobile site should offer dynamic and responsive content that fits to different sized devices. The article adds that indirect results from a successful social media campaign can boost visibility and hence SEO.

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[7 minute read]

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