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This can further help brands in their marketing efforts.

Colour psychology impacts one’s mood and behaviour, and quite a few companies across the globe are using these insights make brand decisions. Using colour psychology efficiently can influence the target audience’s decision making process and grow overall conversion.

Brands should use Google Analytics for consumer behaviour analysis to make more informed decisions. Using gender and age metrics can let the brand understand what colour to choose for their audience. Additionally, this helps brands in their marketing efforts.

It’s important for the marketers to understand the voice of the customer. So, conducting brand perception surveys among the existing audience lets brands know if consumers see them as the company intends. The comments left by the respondents can let businesses understand how their brand is perceived.

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