New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Linking out to other websites builds authority and trust.

This piece recommends an efficient content marketing formula to let brands promote content. The simplest way to drive attention to new content is link building. Linking out to other websites helps generate authority and trust.

To build credibility, using statistics and data, and backing them up with sources is recommended. Businesses should message every site they link out to informing them that they have linked to.

The author suggests using push notifications to boost site traffic. Even if a user is offline when a push has been sent out, they will see it the next time they use their browser. Clean up email lists to delete users that haven’t opened an email from the brand in the last 30 to 60 days.  

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[17 minute read]

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