New Ideas in Marketing
Essential news for marketers, summarised by YouGov

When placed properly, popups can significantly boost a business’s bottom line.

This piece recommends brands should leverage relevant and funny popups to capture audience attention and convert them into newsletter subscribers. But they should also ensure that it is clear to the subscribers what kind of content they are signing up for.

The popup content should be related to what content the audiences are looking at. Moreover, each popup should offer value to their newsletter subscribers. However, businesses should be clear about their offerings, whether it is a coupon code or a chance to access exclusive offers.

The author suggests brands can also create popups to capture high-intent email subscribers with an exclusive content offer. This can be an effective tool to capture prospects that are proactively looking at high-value products.

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[14 minute read]
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