New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Discounts offered haphazardly can damage a brand.  

This piece recommends ways companies could use offers, coupons, discounts and deals to generate sales. Offering discounts for e-commerce stores can be an efficient way to drive conversion and increase customer loyalty. If the business is still in the pre-launch stage, using pre-launch offers can boost traffic and pique interest.

People are more likely to buy from companies referred to them by a friend or a family member. Businesses must use this to their advantage and leverage offers to increase referrals. Additionally, giving offers to first-time shoppers could motivate them to turn into paying customers.

However, if the discount offers are used carelessly by brands, it can be damaging or even unprofitable. However, online store offers can reduce margins and profitability by attracting customers outside the target market.

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[16 minute read]

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