34% of Americans plan on shopping online during the holidays this year

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 15, 2019, 10:51 AM UTC

75% of Gen Z would prefer an in-store experience.

This article cites a study conducted by Morning Consult which, driven by strong labour market and rising consumer confidence, indicates a strong holiday sale in the US. 34% of the respondents plan on shopping online during the holidays.

This figure is 22% other times of the year. The study highlighted that 31% of those surveyed plan on shopping in-store. 75% of Gen Z are expected to opt for an in-store experience as against 64% preferring browsing online.

As per the study, 70% of participants would spend at least $100 during Black Friday. 52% would shop during Cyber Monday and 45% on Black Friday.

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