They can also help brands foster customer loyalty and increase engagement.
This piece recommends brands should create engagement assets like blogs, toolbars and open community forums to convert website visitors into consumers. Engagement assets that are free and also complement the primary product can help marketers reach out to more website visitors.
Re-packaging content can help brands market their products through their engagement assets while also aligning them to their marketing campaigns. This article states that marketers can repackage their text content into videos and publish them on YouTube and Facebook.
The author suggests that brands can also use AI and self-learning software to further promote their engagement assets. Brands can convert engaged users into consumers by retargeting them on social media platforms.
[7 minute read]