In order to lead the trend and keep customers engaged, many brands strive to get ahead of “what’s next” for consumers. The affluent community is a critical group of trendsetters that brands should look to as guides for burgeoning trends.

This whitepaper uses YouGov data to provide insights into:

  • How the affluent indicate coming trends
  • The impact of affluent purchasing on travel trends
  • Consumer expectations beyond quality and price
  • The impact of sustainability on brand success

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