New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Use Quora to share native links of existing content on relevant topics.

This article states that content distribution is essential for garnering organic reach such that the right people see content on the right channel at the right time. For owned channels, the author recommends using in-app notifications to let website and app visitors know of a newly launched blog post.

Brands, especially B2Bs, can update their sales team on a new piece of content, which they can communicate with leads and existing customers to build a “one-to-one connection”. Along with using their social media pages, marketers can also rehash content on Medium.com for other publications to see.

Companies can use their email list to run remarketing ads for Facebook, Twitter and LinkedIn audiences. They can also consider influencer marketing to have popular social media figures talk about their content.

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[19 minute read]

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