New Ideas in Marketing
Essential news for marketers, summarised by YouGov

4,272 US adults were surveyed.

This article cites a research by Pew Research Center which highlights that consumers don’t fully trust private companies to admit to misuse of user data. 75% of respondents state that more regulation is needed on how consumer data is being used.

79% of those surveyed are “not too confident” or “not confident at all” about companies publicly admitting to their mistakes in using and misusing or compromising user personal data. Only 3% of respondents are confident that companies will admit their mistakes.

72% of participants note that they benefit very little or not at all from handing over data to companies. 32% of US adults think companies will “not at all” be held accountable by the government if they misuse user’s personal data.

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[4 minute read]

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