New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Most brands focus only on their businesses while missing out on what they want to be found for.

This piece argues that businesses should use industry and business-related hashtags, which are aligned with their target audiences. For instance, companies in the insurance business should use hashtags like “#newcar” or “myfirstcar” to reach their prospects instead of hashtags like “#carinsurance.”

People would generally look for insurance services on Google and not on Instagram. But people with a new car will be needing insurance and can be following hashtags like “#newcar” on Instagram. Using hyperlocal location stickers in Instagram stories can further help marketers effectively target audiences in a geographical location.

Marketers should also use hashtags on IGTV videos to help them appear in the hashtag search results. IGTV video’s large square videos further give marketers a larger real estate for showcasing their content.

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[23 minute read]

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