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The overall focus must then grow to include operating ethically and “doing the right thing”.

This article states that while many businesses have increased measures to safeguard data and comply with GDPR, customers remain concerned about the privacy and security of their personal data and transparency around the use of that. Efforts to win consumer trust must start at the leadership level.

An increasing number of companies are treating personal information as a “critical asset” and are hiring senior people to head the governance and ethic roles. Brands could then create new roles with the sole purpose of protecting privacy.

Companies must be open and honest in talking to customers about the use, storage and sharing of their personal information. They must also go beyond mere compliance and instil a culture of accountability in the company.

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[4 minute read]

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