Deploying interactive digital touchscreens can enhance the in-store user experience

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 19, 2019, 5:36 PM UTC

Marketers can leverage digital signage with innovative app-driven experiences to engage consumers in real-time.

Creating dynamic content with personalised product offerings and interactive digital signage can help brands provide immersive in-store experience to consumers. Marketers can leverage custom multi-touch software with AR capabilities to create interactive content on large screens for enhanced user experience.

Installing interactive video walls at trade shows can further help brands stand out and improve the on-site consumer experience. This article says that using automated approaches with AI can also help marketers personalise and customise on-site consumer experience.

Restaurants can also leverage innovative experiences by providing “check-in” options via an app or self-service kiosks on their premises. The author suggests that brands should continuously innovate, customise and update their content deliverables to increase brand-engagement and enhance in-person experiences.

Read the original article

[4 minute read]