A company’s LinkedIn profile must be consistent with its other online assets

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 20, 2019, 10:55 AM UTC

Having an updated profile allows consumers to connect with brands easily.

This article makes a case of LinkedIn being an efficient tool for small business aiming to expand their network. The platform is critical for B2B brands to be present on. Businesses must ensure while creating their profile that their branding and messaging is consistent with their other online assets.

Filling out complete information with full description, photos and contact data lets users connect with a brand easily. LinkedIn advertising can let a brand tap into a larger audience for content.

Small businesses and "solopreneurs" can use sponsored content as cost efficient LinkedIn advertising. This can boost a post that has already been shared. Having posted content, companies must be mindful of engaging their followers and keep discussions going.  

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