Snapchat is expected to see a 14.2% growth by the end of 2019

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 20, 2019, 11:23 AM UTC

The biggest turnaround is estimated from users aged 12 to 17 years, of which 1.1 million left the platform last year.

This article states the Snapchat is “making a comeback” by adding new features and rebuilding its Android platform. eMarketer predicts that by the end of 2019, Snapchat will have 293.01 million users globally, which is a 14.2% rise from last year.

It also expects the social networking app’s user-base to increase by 63 million by the end of 2023. Debra Aho Williamson, principal analyst at eMarketer says that the success of the baby face and gender swap filters earlier this year have increased the app’s user engagement.

Snapchat saw a dip in its number of users by 1.4% in 2018 due to its unpopular redesign. However, a 5.9% growth is indicated by the end of 2019.

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