New Ideas in Marketing
Essential news for marketers, summarised by YouGov

This directs customers from the front of the website to the checkout page.

This article states factors that help a brand improve their online store. A brand’s website must include links to other relevant pages customers might visit prior to making a purchase like, About Us, Contact Us, FAQ and Size Guide.

Having the needed call to actions on the homepage can direct customers from the front of the e-commerce website to the checkout page. Featuring the main call to action on the homepage banner can catch a customer’s eye first.

A company’s social media accounts are crucial to its overall online presence. It’s not necessary to be on every social media platform, but the ones the customers largely use. Brand’s must regularly update their social media profile with content to mark their presence.

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