Integrating videos within Instagram Stories ads can help marketers retain user attention

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 22, 2019, 12:20 PM GMT+0

Facebook’s Ads Manager tool allows brands to create and optimise Instagram stories ads.

Brands can capitalise on Instagram Stories ads to enhance reach, increase engagement and generate leads. Crafting Instagram stories with video ad campaigns allows marketers to retain user attention and effectively engage them by naturally blending into their Stories feed.

This article says that brands can create Instagram Stories ads in the Ads Manager tool on Facebook and select an advertising objective along with choosing their ad format. To develop engaging Stories ads, marketers can choose the carousel format in the Ads Manager.

Crafting short and clear ad copies with minimal text can enable brands to attract user attention. The author suggests that marketers should add CTAs like “learn more” in their stories to generate leads and increase conversions.

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