49% of micro-influencers state the chance of a long-term partnership as a big motivator.
This article cites the results of a global study conducted by SocialPubli.com which found that 99% of micro-influencers work with brands they believe in and that share their values. The study revealed value alignment to be the main consideration for 71% of respondents, followed by monetary compensation for 61% of those surveyed.
For 58% of micro-influencers, a brand offering relevant products and services is an important consideration. Possibility of long-term partnership was a big motivator for 49% of participants.
36% of micro-influencers reported posting content for brands only a few times a year. Further, the practice of buying followers is considered a troubling compliance concern by 85% of respondents.
[3 minute read]