New Ideas in Marketing
Essential news for marketers, summarised by YouGov

46% of consumers will abandon a brand if its employees are not knowledgeable.  

This piece highlights that 73% of people consider customer experience (CX) as an important factor in their buying decisions. Additionally, the article says that the most important step to improve CX is achieving a high level of employee engagement and enabling effective interactions between its employees and customers.

A cited research also shows that people prefer visual content like images, infographics and videos over texts. Further, posts with images produce 180% more engagement than plain text posts. Moreover, people are 85% more likely to buy a product after watching a video on it.

Video is also the most popular way for consumers to learn about new products. The article further predicts that 50% of all searches will be driven by voice in 2020.

Read the original article

[13 minute read]

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