Facebook tightens its efforts to prevent sale of counterfeit goods

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 25, 2019, 3:10 AM UTC

It disables accounts of repeat infringers, and notifies them on the implications of their actions.

In a recently released report, Facebook said that it removed 462,000 content pieces from its platform in response to 62,300 reports of counterfeit goods. 359,000 posts were further removed from Instagram in response to 39,200 reports.

Brands can use reporting tools on Facebook and Instagram upon discovering infringing content. This could include content offering fake goods which appear on profiles, pages, groups, ads or Marketplace listings. Facebook said that they often review an entire page in addition to the single reported item and remove that content.

Marketplace uses brand names, logos, keywords as indicators to block posts potentially selling counterfeit products. It also lists safety tips and purchase protection policies to provide refunds for unknowingly buying fake goods.

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