Offer limited products through pop-up stores during the holiday season

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 26, 2019, 12:28 PM UTC

This can help generate buzz around the brand’s products.

As the holiday season is around the corner, hosting product pop-ups can be beneficial for brands. This helps them increase demand through smaller product quantities. For example, KFC had launched a limited streetwear collection, a Funko Pop figure and a scented candle.

Businesses should be more open to unlikely collaborations, just as Andre Champagne partnered with holiday fashion brand, Tipsy Elves. The collaboration resulted in holiday sweaters that customers could purchase.

Keeping consumer’s brand loyalty in mind, the author suggests giving them what they want. An example of this is Dunkin’ opening its online pop-up shop where it had limited quantities of everything ranging from branded wrapping paper to scrunchies to electric guitar on offer.

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