New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Study says fully connected customers are 52% more valuable than customers who are just satisfied.

This piece says that brands can effectively improve their customer experience strategy by making it easier for consumers to reach them. Marketers can use UTM (Urchin Tracking Module) parameters to identify and provide support through consumers’ most preferred channels.

Building emotional connections by understanding consumer pain points can further improve consumer services and create brand advocates. Marketers can also leverage micro-influencers on social media channels to connect with consumers and drive conversions around their campaigns.

Gleaning competitive insights like keyword data can further help marketers understand consumer’s intent and enhance their customer experience strategy. Brands should have a clear understanding of their consumer demographics to create accurate personas for their campaigns.

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[10 minute read]

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