New Ideas in Marketing
Essential news for marketers, summarised by YouGov

They should be conscious of not posting identical photos in a row.

The article states that even though Instagram is an ecommerce platform with 25 million brand accounts, the planning of content for the platform is yet to be taken seriously by marketers. The author suggests scheduling posts in such a manner that they’re seen when their followers are more likely to be online.

Content planning not only lets businesses control the visual perception of the page, but also maintain the caption consistency of posts. Brands should be conscious of not writing similar captions or posting identical photos in a row.

While planning, marketers must have a proper perception of the campaign. They must streamline the content publishing process to avoid missing out on any account.

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[9 minute read]

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