New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Investing in content marketing channels like Pinterest can help brands reach larger audiences.

In order to effectively improve content marketing campaigns, businesses can use various marketing channels like infographics and newsletters among others. Brands with complex business models can use infographics as a powerful communication tool. But companies should maintain brand consistency and include a call-to-action in their infographics.  

By sharing pictures, videos and information on Pinterest, marketers can leverage the platform’s ability to reach larger audiences and amplify their brand messages. Brands can also sponsor their “pins” to a wider audience on Pinterest and increase conversion opportunities.

The article also suggests brands should share valuable content in the form of newsletters to convert potential consumers into leads. But they should ensure the content is appealing, humorous and thought-provoking, while also aligning with the brand persona.

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[5 minute read]

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