New Ideas in Marketing
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Brands should create landing pages that are in sync with their Instagram posts.

This piece says that with more than 130 million accounts tapping on product tags every month on Instagram, creating shoppable posts can effectively increase leads. Brands can create shoppable posts using Catalogue Manager on Facebook and signing up for Instagram shopping.

Marketers can also collect leads from window-shopping consumers as shoppable posts can stand a chance of showing up in the Explore feed and Instagram is also testing shopping posts as ads. Adding call-to-actions like “swipe up” or “shop now” in the Instagram posts can further garner leads.

By aligning landing pages’ content with their Instagram stories and posts, brands can deliver their promises and retain users. The author suggests that adding action buttons on Instagram profile like contact options can further help marketers build leads.

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[10 minute read]

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