New Ideas in Marketing
Essential news for marketers, summarised by YouGov

This helps consumers buy the perfect gifts.

In this piece, the author recommends a few ways social media could let brands ‘crush’ the holiday season. Companies could put together a curated selection of gifts in the form of a guide such as for men’s, children’s and women’s item at different times over the coming weekend. This can encourage consumers to get the perfect gift.

Instagram’s Stories is an efficient feature to generate excitement for the brand on Black Friday or Small Business Saturday sales. Sharing creative behind-the-scenes videos about the business is a great way to attract customers.

Holding a flash sale can create a sense of urgency among customers. It helps generate sale in a short time. Companies could use Facebook Live to draw consumer attention and drive them to take action wherever they are.

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[4 minute read]

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