55 US executives were surveyed for a study.
This article cites a study by North 6TH Agency as per which corporate executives experience a disconnect between the results expected from PR and what is actually received. 33% of executives said that PR was the most important for their specific business outcomes.
The research revealed that on a one-to-five rating scale, 27% rated PR’s effectiveness a two on their desired business outcomes. 82% of respondents noted raising brand awareness as their main business objective out of a PR campaign, whereas 70% reported driving revenue.
Further, 41% of participants only rely on internal PR teams, and only 22% of executives outsource their PR initiatives to an outside agency. 20% of those surveyed use both internal and external PR agencies.
[3 minute read]