New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Be mindful of the ideal video length depending on the platform.

This article highlights some tips that brands must consider while planning, testing and tweaking branded videos. Brands must set clear, specific goals. Those interested in generating awareness must establish the number of shares or likes they would consider as a “success”.

Also, companies must pick a platform after having identified their target audience. They must consider the platform’s audience and its content tendencies. For companies looking to reach American audiences, Pew Research Center’s data states that seven in 10 American youths use YouTube, Snapchat, Facebook and Instagram.

The editing stage should aim to fix poor transition and inconsistent audio. Marketers mustn’t hesitate to bring the agency back in to help fix a video rather than taking a “good enough” approach. 

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[4 minute read]

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