New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Being consistent could lead to being valued.

This article states that for companies to have brand consistency, they must provide consumers with a recognisable, positive brand identity that is memorable. Through consistent branding, consumers can perceive brands the same way they did when they last interacted with it. This helps build a customer-brand relationship.

Companies must create a style guide which includes information like about fonts, brand colour, logo and any other branded graphic features. This information must be shared with members of the team that publish and promote content for the brand.

It’s crucial for companies to maintain consistency across various channels like social media, websites, billboards to build brand recognition. Customers should be able to experience the brand the same way whether they’re on social media or a mobile app.

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[6 minute read]

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