New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Companies are increasingly axing the CMO position.

This article cites several reports to provide a weekly roundup of the “best digital marketing stats”. According to Forrester, the elimination of CMO positions will result in one in four CX pros losing their jobs next year. However, the number of CX executive will grow by at least 25%.

Springboard’s data reveals a 3.3% increase in UK’s Black Friday footfall for physical retailers in 2019 as against 2018.  Wunderman Thompson Commerce’s report deems 54% of last year’s digital commerce projects as “unsuccessful”.

The probable reasons stated for this are lack of customer alignment, poor logistics, insufficient investment and more. For this year’s “Cyber 5”, Kenshoo’s report highlights a year-on-year 20% increase in search shopping campaigns, 13% for eCommerce channels and a whopping 43% for social product ads.

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[5 minute read]

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