New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Adding interactive elements on landing pages can further help brands drive engagement.

This piece recommends SaaS marketers should create evergreen long-form landing pages with a thorough explanation to efficiently target consumers and generate leads. It can also help consumers make informed decisions. While addressing consumer problems, long-form landing pages can target consumers both at the beginning and mid-stage of the sales funnel.

This article states that interactive landing pages with quizzes and tools can further glean high-value leads. Brands can also create webinar landing pages with persuasive content and strong CTAs to convince audiences to sign up for the company events.

The author suggests that creating a sign-up page with free product demo can attract the consumers’ attention and increase sales. SaaS marketers can also create landing pages for email newsletters to build their audience size and email lists.

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[10 minute read]

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