New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Brands can use AMP’s sentiment widget to understand subscribers’ feeling towards their content.

This article states that Accelerated Mobile Pages (AMP) for emails can transform the “previously static medium” into a dynamic channel for brands interactions. With AMP, email recipients can book appointments, RSVP to events, sign up for newsletters, review products or take quizzes, all within the email itself.

AWeber claims that since they adopted this technology, 25% to 30% of all the clicks on their newsletter’s main call-to-action came from readers who viewed the AMP-enabled version. AMP for email also provides an image carousel feature which can significantly boost engagement.

It further allows brands to ask a question directly within the email, without redirecting the reader away from their inbox while answering. This reduces friction for users and increases their likelihood of responding.

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[7 minute read]

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