This can help set parameters for the influencer to work within.
This article states that for brands, which are interested in the reach, personality and authority that an influencer partnership can provide, must trust the influencer to bring their vision to life. Brands must start the campaign by setting out their expectations like which features they would like the influencers to promote.
Brands must focus on partnering with influencers who compliment the brand and want an ongoing relationship with the company. Long-term relationships make the partnership feel more authentic. And also provide increased opportunities for future innovative collaborations.
Brands and influencers are not the only factors that determine the image of the brand-influencer relationship. Both the parties must also stay on top of the rapid changes taking place on social media platforms to ensure their content is impactful.
[6 minute read]