New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Through it, brands can access 300 million users a month.

The stock photo service, Unsplash, has rolled out “Unsplash for Brands” which is a new digital advertising offering which will give companies access to 300 million users every month. It will allow companies to work alongside Unsplash to publish and link sponsored images to relevant search terms.

Brands typically depend on stock photos for editorial, mockups and social creative needs. Currently preferred by smaller businesses with restricted budgets and resources, the new offering will let advertisers show up in the platform’s top search results and make content that otherwise might not be visible to consumers, visible.

This helps boost brand awareness and reinforce brand messaging without extensive traditional marketing. As of now, Unsplash has brought Google, The Honest Company and Harley Davidson among other brands on board to launch marketing campaigns.

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[3 minute read]

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