B2B brands should capitalise on consumers’ binge-watching behaviour by creating binge-worthy ads

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 18, 2019, 2:24 PM UTC

Creating contextual content and rewarding audiences can help marketers enhance brand advocacy, increase shares and subscriptions.

This piece suggests brands can incentivise the binge-watching behaviour of consumers by creating relevant and contextual ads. Crafting sequential content that can be seamlessly placed in between the serial content format can help marketers attract the attention of potential consumers and increase engagements.

While creating sequential content, brands should focus on effectively conveying their brand messages to their targeted audiences. Providing binge-watchers with contextual ads can further help marketers get brand advocates.

Analysing how audiences consume content with tools like machine learning can help marketers give contextual rewards to their audiences. The author contends that brands should create relevant CTAs and ads that fit with the content users are watching.

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