Businesses can access foreign markets through the global affiliate program, which is growing at 27%.
This piece suggests businesses can capitalise on affiliate marketing programs to increase brand awareness and acquire new customers. Partnering with high-ranked publishers can help marketers optimise the SEO of their websites through backlinks from affiliate websites.
The article states that as affiliate marketing is a performance-based marketing strategy, it allows brands to spend less on ads and reduce bad ROIs. Creating a worldwide affiliate marketing program further allows marketers to efficiently generate new leads and gain accesses to foreign markets.
The author suggests that with affiliate marketing being flexible and cost-effective, brands can easily promote their products. Marketers can also track metrics such as click-through rates to measure the success of their affiliate marketing programs.
[4 minute read]