New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Businesses can access foreign markets through the global affiliate program, which is growing at 27%.

This piece suggests businesses can capitalise on affiliate marketing programs to increase brand awareness and acquire new customers. Partnering with high-ranked publishers can help marketers optimise the SEO of their websites through backlinks from affiliate websites.  

The article states that as affiliate marketing is a performance-based marketing strategy, it allows brands to spend less on ads and reduce bad ROIs. Creating a worldwide affiliate marketing program further allows marketers to efficiently generate new leads and gain accesses to foreign markets.

The author suggests that with affiliate marketing being flexible and cost-effective, brands can easily promote their products. Marketers can also track metrics such as click-through rates to measure the success of their affiliate marketing programs.

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[4 minute read]

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