They must delight their consumers.
This article shares some direct-to-consumer (DTC) and subscription ecommerce trends for the upcoming year. The industry saw 890% growth between April 2014 to April 2018. The space will continue to grow owing to the new entrants coming in.
A growing emphasis on exclusivity and unique experiences are expected. Businesses must surprise and delight their customers if they are to compete against traditional offers. With consumers expecting personalisation, companies need to find ways to match those expectations.
Customers wish to be on the “cutting edge of product discovery” as they seek out experiences and products they can’t get elsewhere. The article shares that encouraging discovery could lead to building loyalty.
[4 minute read]