Online and offline security will be pressing concern for people in 2020

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 20, 2019, 2:38 PM UTC

However, they are also convinced about their power to influence change.

This piece argues that in the coming year, people would be more conscious about cyber-threats, financial attacks and threats to their privacy. Consumers are also likely to be careful about sharing personal information online with people questioning the “value they get from social platforms”.

With the sales of smart home surveillance cameras forecast to reach up to $13 billion by 2023, there will more focus on security. The author predicts that people are likely to take extreme security measures in 2020 to safeguard their families and properties.

Consumers are also getting more worried about making the wrong product choices due to the Fear of Missing Out. But, people are also more aware now about their power as citizens and as consumers.

Read the original article

[6 minute read]